With the growing popularity of the online clothes selling business, you don't need to be afraid of competing with other people because the market for this business is very wide. Come on, find out how to do a clothing business at home.
If you want to be successful in running an online clothing sales business, you must have a design that many people like, a well-known brand, and good quality.
In this article, you will learn about the preparations you need to make when starting an online clothes selling business, from producing clothes to creating an online shop.
How to Sell Clothes Online
There are lots of preparations and tips for success in selling clothes online. Here are the preparations:
1. Brand
An attractive and strong brand is the main key in the clothing or t-shirt industry. Products that are unique and liked by many people will make it easier for you to compete with other businesses.
When customers have lots of choices, online clothing sales owners must be able to attract their attention.
You can choose to target children, teenagers or adults. Then, determine the brand that suits your target market.
2. Quality of clothes
Not all clothes or t-shirts have the same quality. Even for cotton, there are lots of choices ranging from premium cotton, heavy, soft and others.
In the online clothing sales business, customers prefer to buy t-shirts made from materials that are comfortable to wear and of course cheap.
Therefore, you have to be smart in choosing the material for plain t-shirts if you want to start selling clothes online with printed designs.
3. Print Quality
The next way to sell clothes online is to pay attention to the quality of the print.
Nowadays there are lots of t-shirt printing methods that you can use. Each method has its own advantages and disadvantages.
For example, screen printing costs less than other types of printing, but is not suitable for colorful screen printing.
There is also a heat transfer method that can print t-shirts with different images, but the screen printing quality is very poor.
Also, the direct to garment (DTG) method is currently the best method for printing t-shirts and is very expensive.
If you want to open a business selling clothes online with designs that can be adjusted according to requests, but still prioritize quality. It's best to just use the DTG printing method.
However, as previously explained, the cost of producing t-shirts using the DTG printing method is quite expensive so you need to prepare a large amount of capital.
4. Shirt Design
If you have difficulty deciding on the design of clothes or t-shirts to sell, then you can look for inspiration from other people's online stores.
But remember, keep using your original clothing design so that it can become a distinctive feature of other brands.
Usually every online clothing store has a consistent design theme or niche, such as metal kids, cartoons, animated characters, graffiti, girly, etc.
You can also choose clothing designs based on trends because usually many people will search for them and buy them. After that, you can go straight into the clothing design process.
5. Design Catalog and Mockup
Because buyers cannot see the clothes and t-shirts being sold directly, you need to show them in the form of an image catalog or design mockup.
If you want to use a catalog, then use a model with the right body shape.
Meanwhile, you can create a mockup design using Photoshop or a template downloaded from the internet, but only the image design is changed.
You can also choose various appropriate colors so that consumers have an idea of the t-shirt products you sell.
6. Create an Online Store
The next preparation for selling clothes online is creating an online shop website.
Actually, this step is not too difficult because you can open an online clothing shop via an e-commerce website or create one yourself.
However, not everyone has sufficient IT skills to create an online shop website, therefore several companies try to provide online shop development solutions.
7. Upload Products with Clear Descriptions
If you already have an online clothing store, you can start selling. Upload the clothes you want to sell.
Of course, with the best quality so that consumers are not confused about the products you offer.
However, try to use original product photos without excessive lighting or props so as to reduce consumer focus on the product.
Don't forget to add a short but clear product description. Starting from the product name, size choice, color, price, to the delivery service you use.
Apart from that, you can also offer attractive discounts so that consumers are more confident when shopping. For example, a price discount if a consumer buys more than 1 clothing product that you sell.
8. Serve Customers as Best as Possible
In buying and selling transactions, the seller's attitude can determine whether the consumer will buy or look for another shop.
Therefore, you need to act professionally by serving consumers as best as possible.
Answer every question asked by consumers in a friendly manner. If there are problems with delivery or anything else, respond immediately and offer a solution.
Don't delay when consumers try to contact you. Always be ready and responsive.
If you serve consumers well, they will be satisfied and will most likely shop at your store again. This can also increase consumer confidence, you know.
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